Female founded, regional beauty e-commerce site Glamazle.com reported a growth of 75% during lockdown. The rapidly growing website also saw significant new demand for skincare, self-care and wellbeing products, with an overall clear indication that e-commerce is accelerating enormously and consumer behaviour is being altered continually as a result of the pandemic.
As Glamazle.com goes through a significant phase of growth, they have big expansion plans in their sight and to support with this the company has embarked on their first round of funding.
Established in February 2015 by e-commerce expert Neelam Keswani, Glamazle.com was already a highly profitable business and the largest beauty e-commerce site in the UAE, with an enviable portfolio of cult, niche and much-loved beauty brands, including The Ordinary, Drunk Elephant, Tatcha and Sunday Riley to name a few. With over 1 million yearly unique users, 70% of these being repeat customers, Glamazle.com is clearly doing something right.
COVID-19 saw an increased demand for health and beauty products across the globe, with beauty e-commerce platforms internationally reporting significant growth of up to 60% in their first quarter results. Trends are similar closer to home, with local UAE-based Glamazle.com looking to have their best year in business to-date having reported triple digit growth during lockdown and the Covid era.
Organic website traffic soared by 150% between February 2020 and July 2020 months compared to the same quarter in 2019. The e-commerce platform witnessed an overall upward trend in revenue and a shift in customer purchase from make-up to skincare, with a growth of 40% in sales for the skincare category. Bucking the downward trend most beauty sites reported, Glamazle.com also reflected a strong demand for fragrances with a 20% growth month on month.
Of recent times, Neelam Keswani, Founder and CEO at Glamazle.com, said, “We are incredibly delighted with the financial performance of Glamazle.com, especially given the year that we have had. The COVID-19 pandemic continued to have an impact on consumer demand in the third quarter of 2020, and yet we have exceeded our expectations in terms of growth. This is all thanks to the extraordinary efforts of our superb team that has been focused on serving our customers with passion in the midst of the ongoing challenges. Online growth is off the charts this year and we expect this to get another boost with the approaching holiday season. The gifting categories in itself are sure to go up, and more so by year end.”
Glamazle’s future looks bright with a solid strategy, an innovative and experienced team, the most sought-after and Googled beauty brands, as well as a lot of launches and innovations planned to further drive expansion and support their first round of investment.
For more information visit www.glamazle.com or keep up-to-date with their latest news at @Glamazle.
