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Top Industry Leaders Come Together To Support Launch Of Netix Global’s Novus Partner Program, Which Brings ‘Android Building’ Approach To Middle East Real Estate

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Netix Global BV, a subsidiary of SB Group International, is organizing an online and physical hybrid event, to launch its Novus Partner Program, on 1st September 2021. The official launch of the partner program will be part of a conference cum launch, with physical attendees gathering at the Burj Khalifa, and delegates from more than 20 countries joining the proceedings online. 

The gathering will feature noted experts, opinion-makers, and thought leaders from the building automation industry; marking the beginning of a concerted effort to empower Netix certified partners, with a program designed to create a dynamic ecosystem of service providers, and drive the Brownfield Revolution in open protocol building automation solutions.

In a first for the region, top industry leaders have come together as Platinum Partners, as part of the newly launched Netix Novus program, to lead the Brownfield Revolution that aims to power an android approach to building management. These stalwarts include Sanjeevv Bhatia, Chairman of SB Group International and CEO of Netix Global BV; Priyesh Bhatia, General Manager of ODS Global; Ganesh Khanolkar, Managing Director of Exenture India & ODS India, DOS of Teknoware and Netix; Jehad Abu Shamiyeh, CEO of Electro Power Systems, Kingdom of Saudi Arabia; Vivek Wagh, Business Development Director, SB Group International, Oman, Africa & South East Asia; and Jagdish Rajan, CEO, Garnet Technologies, part of JBK Qatar.

"We are very excited to join forces and accelerate the revolution of the industry. Netix Global’s open protocol, plug and play approach offers the perfect solution to the inflexible systems the building automation industry is struggling with currently. Netix’s ‘Android Building’ approach will empower continuous innovation and improvement, and transform the real estate landscape in the Kingdom", says Jehad Abu Shamiyeh, CEO of Electro Power Systems, KSA.

"The Netix Novus Partner Program has been met with a lot of excitement, within our partner network, and the larger building management ecosystem", says Sanjeevv Bhatia, Chairman of the SB Group. "The launch has become an even bigger event than we had originally anticipated, and has generated a lot of interest within the industry, across the region and beyond". 

The Novus Partner Program was inspired by the successful implementation of Netix’s solutions in projects handled by ODS Global, a Dubai-based company with a strong connected buildings, smart cities, sustainability, and energy efficiency focus – and now the program’s first Platinum Partner. A company with stellar credentials, ODS has won the maintenance of the Building Management System (BMS) 18 properties and 5 vertical communities by Emaar, across Downtown Dubai and Dubai Creek Harbour. Netix’s retrofit solutions enabled ODS Global to avoid replacing the entire system and help Mazaya save 75% of costs. Netix’s IoT and AI-based open protocol solutions also played a crucial role in ODS Global being awarded a three year maintenance contract for the building automation systems of 24 DAMAC Properties towers; the upgrade and maintenance of 3 Mazaya Towers’ buildings; and system integration projects at the Jafza Convention Centre, the BVLGARI Resort in Jumeirah Bay, the Pullman Hotel, and the Emirates Airlines Staff Accommodation in Dubai.

"A useful analogy for the benefits of the Novus program, in the maintenance space, is the example of premium branded cars, which come with warranty and service contract – for a limited period of time. After these arrangements have expired, the owner goes to the service provider regularly for ongoing maintenance, often having to pay a premium cost. Due to high maintenance cost, the owner ends up selling the car, only to buy a new car with another binding service contract. The alternative to selling the first car would be to find a reputed, alternative service provider, who can continue offering routine maintenance services, at minimum cost. Netix Novus provides this solution in the building automation space", Sanjeevv explains. 

"We believe that Netix Novus Partner Program will play a crucial role in leading the Brownfield Revolution in Middle East real estate", Sanjeevv adds. "And we are certain that the transformation we empower, in such a dynamic and competitive market, will translate into even more opportunities with global impact". Even before the official launch of the Novus program, Netix has already shaken hands with Garnet, part of JBK – a market leader in Qatar with 27+ years of experience in ELV, BMS and Security Services; as well as Electropower, a market leader in the Kingdom of Saudi Arabia, with a strong presence of 20 years in the Gulf region, across Yemen, Qatar, Jordan, Dubai, and Bahrain, as well.

Given the flagship Sustainability and Energy Efficiency initiatives that the major regional economies already have underway – such as the UAE Energy Roadmap and the Green Riyadh program – it’s no surprise that Netix Novus Partner Program, and its open-protocol, vendor-agnostic model, have elicited such an enthusiastic response in the region. 

Breakthroughs in Proptech are laying the groundwork for a more efficient, profitable, and empowered operational model, in the real estate sector. And initiatives such as the Netix Novus Partner Program will play a crucial role in scaling these innovations into an industry-wide transformation – regionally and across the globe.

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