AYA, a next generation immersive and experiential entertainment park, has won the “Best New Leisure and Entertainment Concept”and ‘Most Unique Marketing Campaign” at the 5th edition of Middle East and North Africa Leisure & Attractions Council (MENALAC) Awards 2023 – the only awards to recognise excellence and achievements in the Middle East and North Africa. The award ceremony featured top companies from across the MENA Leisure and Attractions Industry.
AYA was launched by the parent company HyperSpace, a Future Forward Entertainment company that builds and operates physical parks for a digital world, on 17th December 2022. Set over 40,000 sq ft, the immersive entertainment attraction invites intrepid travellers to step foot into a huge expanse of vibrant, interactive experiences across 12 different zones, each with its own unique theme and interactive elements.
The ‘Most Unique Marketing Campaign’ was awarded for the successful launch of AYA which featured CGI of a stunning meteor shower over Dubai heralding the arrival of the new attraction, as well as extensive content creation from some of the region’s top influencers. The ‘Best New Entertainment Concept’ award celebrated the idea behind AYA, which sees travellers take a trip to a beautiful universe and play, drift, and dream through observatories full of stars, roam through gardens of blooming light, and traverse rivers that bridge the infinite. Starting at The Source, Drift, Outland, The River, The Pool and The Falls before arriving at Luna – a six-minute light show that takes you beyond the stars in an infinite mirrored transporter filled with spheres visualizing the energy of AYA. Celestia, Flora, Tides and Harmonia complete the spectacular experience.
Alexander Heller, Founder and CEO of Dubai-based HyperSpace, the company that invented and operates AYA, said: “AYA arrived in Dubai at the end of 2022 and we are immensely proud that this one-of-a-kind attraction has made its mark on the city so quickly, winning these two important awards in less than 90 days after opening. We invent, build and operate next-gen attractions connected to digital lifestyles and with AYA we invite intrepid travellers to step foot into a new world of vibrant, interactive experiences across 12 different rooms, each with its own themed combination of art and state-of-the-art technology. Since launch we’ve received huge interest from residents and visitors alike and look forward to introducing Dubai and the entertainment industry to more future forward attractions in the coming months.”
AYA, the first of its kind immersive entertainment park in Wafi City, Dubai, combines art and the latest technology to take travellers on a trip to a beautiful universe, where they can leave the real world behind and wander through 3 hours of stunning visual content and panoramic projection mapping, watch awe-inspiring robotic light shows, experience infinity mirror rooms, bioluminescent gardens and waterfalls running in reverse and immerse themselves in storytelling zones using the latest touch-reactive technology.
Located at Level One of the Main Atrium in Wafi City in Dubai with a cutting-edge experience that transports guests into an alternative world. Book your experience at www.aya-universe.com. For all the latest updates follow @ayauniverse.
