Ray-Ban announces its new partnership with Art Basel and, in Miami, debuts the Ray-Ban Clubhouse by A$AP Rocky, an immersive installation designed to bring guests into the heart of the brand’s creative universe.
An unconquerable leader of visual culture since its inception, Ray-Ban continues to champion artistic freedom, empowering generations to express the world through their own lens.
On December 4th, Ray-Ban had the honor of partnering with Art Basel to celebrate unbound creativity, unveiling an immersive, multi-day installation set within the historic Carl Fisher Clubhouse, under the Creative Direction of A$AP Rocky. The collaboration follows A$AP Rocky’s appointment as Ray-Ban’s first ever Creative Director in early 2025, where the fashion innovator, entrepreneur and multi-hyphenate artist has reimagined iconic eyewear models through the prism of his own inimitable aesthetic.
Staged within the oldest public building in Miami Beach, the “Ray-Ban Clubhouse” was not a booth, but a large-scale experiential event where creativity was the main protagonist showcasing the vast collection signed by A$AP Rocky.
The Ray-Ban Clubhouse opened its doors on December 4th, marked by a celebratory launch eventattended by cultural trailblazers, including A$AP himself, before opening to the public on December 5th-6th.
For this special occasion, Rocky selected two timeless Ray-Ban symbols – the Classic Wayfarer and Mega Wayfarer– elevating them to the realm of art through a never-before-seen DON’T BE DUMB logo, hand-crafted entirely in crystals and set directly into the temple.
This bespoke detail is more than an embellishment: it’s a celebratory nod to Rocky’s soon-to-be-released album, transforming an iconic silhouette into a one-of-a-kind piece of contemporary creativity — not a collectible to own, but a unique creation made exclusively for our archive.