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LG Electronics (LG) has unveiled its most advanced innovation in laundry, deploying artificial intelligence to deliver precision washing for optimal results without the guesswork.

Winner of a coveted 2020 CES Innovation Award, the new LG V-Series front-load washing machine features an Artificial Intelligent Direct Drive™ (AI DD) motor along with the company’s AI-powered Proactive Customer Care service.

The AI DD washer builds on 20 years of advancements in LG’s groundbreaking Direct Drive motor, which delivers both effectiveness and efficiency. LG’s new washing machine not only detects the volume and weight of each unique laundry load but also uses AI and advanced sensors to identify fabric types in each load.

Using deep learning technology, the washer then compares this information against more than 20 thousand data points related to washer usage to set the optimal setting for the best results, improving cleaning and extending the life of garments by 18%.

LG’s most intelligent washer is able to detect a mixed load of t-shirts and pants (different from bedding and delicate) and program the wash cycle to use customized motions, temperatures and times for the best wash.

To further enhance the laundry experience, the AI DD washing machine supports LG Proactive Customer Care – a smart customer solution that leverages advanced AI to deliver peace of mind and enhanced customer satisfaction, along with improved product performance and longevity. The service can immediately alert users to potential problems before they occur, expedite repairs when they are needed and offer useful maintenance tips to keep LG appliances performing their best.

In addition to the AI-powered features, the new LG washer offers additional convenient features, such as “ Bigger Capacity in Same Size” , a feature that enables the new model to perfectly fit the space, but with a bigger drum accommodating larger loads in a compact space. The feature is supported by LG’s advanced anti-vibration control, which enabled an increase in inner capacity by 32%. The new model is also equipped with a tempered glass door, which is much stronger against any external impact or heat, allowing the machine to look clean and sleek despite accidental scratches. Another great feature is Steam+, this specific feature ends the cycle gently delivering a load with 30% less wrinkles.

“We are delighted to launch the new LG V-Series front-load washing machine with AI DD in the Kingdom of Saudi Arabia,” said Eddie Jun, President of LG Saudi Arabia. “With innovative washing technologies and AI-based customer service platform, we are certain that this new LG front-load washing machine with AI DD will exceed all consumer expectations. Ideal for families, this innovative washing machine sets a new benchmark for convenience with its larger capacity and customized laundry experience.”

The new AI DD washing machine, and more has been on display at LG’s booth (#11100, Central Hall, Las Vegas Convention Center) during CES 2020 from January 7-10.

Following its debut at CES (Consumer Electronics Show), LG’s new large capacity front-loading washing machine will roll out in Saudi Arabia during the first quarter of this year.

Follow other exciting CES announcements from LG on social media using #LGCES2020.