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Built NY PLAY one of India’s leading technology companies dedicated to providing unique, stylish and personalized experiences, has marked its entrance into the UAE market along with its leading headset brand PLAYGO BH-70™, the world’s first Artificial Intelligence (AI)-driven noise cancelling wireless headset. PLAYGO BH-70™ , the latest headset innovation designed to meet the UAE consumers’ advanced technology lifestyle, is now available in leading electronic stores in the country.

PLAYGO BH-70™ Wireless Noise Cancelling headphones- PLAYGO BH-70™ is the world’s first AI driven Noise Cancelling wireless headset. The product boasts of unique features of Artificial Intelligence (AI) driven self-calibrating left and right earphones, Hybrid Active Noise Cancellation, Smart-touch-&-talk and Auto-pause-&-play features. PLAYGO BH-70™ also draws its appeal to its superior 40 mm device drivers which churn out a perfect mix of Bass and Treble balance, not to forget the huge battery of 1000 mAh which allows consumer to use the headset for up to 24 hours even on ANC active mode. The headphones, powered on the latest family of Qualcomm processor, boasts of Bluetooth 5.0 connectivity, Apt-X codec with built-in CVC 6.0 noise cancelling microphones & are also compatible with voice commands that can be used with Google Assistant, Amazon Alexa and Apple Siri. The headphones also have multiple modes of ANC on/off or even the Transparency mode which allows you to hear the ambient sound along with the adulating audio experience. Weighing at only 300 grams, PLAYGO BH-70™ comes with protein leather earcups for higher durability and are comfortable and light to be used on long durations during flight travel and for daily Metro commute.

The smart wireless headset combines all the intelligence in the iOS and Android based ‘PLAYGO’ application hosted on the Apple and the Google Play Store. PLAYGO BH-70™ simply connects the missing dots of a great and affordable audio headset, thus completing the user experience.

Sandeep Banga, co-founder of PLAY: “We are excited to bring to the UAE a leading brand that meets today’s pace of technological development using Artificial Intelligence, the PLAYGO BH-70™. Ever since we successfully launched in India, PLAY has been receiving huge demand from consumers and partnership offers from across geographies. The UAE has always been one of the key international markets which we feel will have a strong positive reception to it, following the huge support technology gets from the government, businesses and the consumers themselves.”

PLAYGO BH-70™ will be available in Sharaf DG and Jumbo Electronics, the brand’s launch key retail market partners, as well as on Amazon.ae and Noon.com platforms, the digital sales partners.

Nilesh Khalkho, CEO of Sharaf DG, stated: “Consumers are showing a great interest and preference for smart wearables and the audio devices which are helping align their lifestyle towards their interest in the technology. We are glad to execute this partnership with PLAY as it is set to give an enriching consumer experience in line with high quality products, which will cater to the interests of our customers."

Pankaj Kumar, Head of OmniChannel Retail, Jumbo Electronics, stated: “Jumbo has always been a key destination for the latest innovative technology and our consumers have been coming to us to experience these firsthand. Categories such as smart products, wearables and personal audio are among the fastest growing segments in the UAE consumer electronics market and we are excited to partner with PLAY to launch their range of stylish products in the region. The availability of the PLAYGO BH-70 AI noise cancellation headset would cater to our customers looking for new and innovative products – this will be available at select Jumbo stores and our online shop www.jumbo.ae.”

Prashant Mishra, Representative of PLAY UAE commented: "We are very happy for this great opportunity to expand into this region and deliver a technology brand that brings a whole new device experience to users. We look forward to further expanding the reach of PLAY BH-70 to other key markets in the UAE while we continue to enhance our after-sales platform here to cater to the needs of today’s consumers, and ensure high quality standards in products and services.”