Cognitev, formerly known as MENA Commerce, underwent a comprehensive rebranding effort in May. As a technology company that now concentrates more on marketing from a semantic point of view, the rebranding consists of four key upgrades, including a revamped approach, advanced technology utilising artificial intelligence, a new website and a new name.<\/p>\n\n\n\n

\u201cThe digital marketing industry landscape requires a unique approach in the way brands operate. We decided to rebrand as our vision expanded from being a technology company that caters to the MENA market to a technology company with a global vision,\u201d said Moustafa Mahmoud, Founder & CEO of Cognitev. \u201cWhen established in 2015, Cognitev formerly known as MENA Commerce, focused on e-commerce rather than marketing, but we quickly realized that our technology is better equipped to provide unique value to advertisers marketers across the world\u201d<\/p>\n\n\n\n

With a team of 40 people experienced in engineering and data science and with offices in Dubai and Cairo, Cognitev is currently raising a $2 million round of growth capital. The company built the world\u2019s first automated advertising solution and now serves customers from across the globe.<\/p>\n\n\n\n

\u201cThe rebranding highlights a new era for Cognitev, where we are now at the forefront of automation research, design and implementation. As a company, Cognitev has a strong sense of who it is and what it delivers, which enabled us to be successful and profitable in under two years. When we started, we felt that the digital marketing industry was broken, but we also felt we could fix this problem using technology. Thus, one of our objectives is to make ads beautiful again, with the introduction of artificial intelligence to run performance-based advertising campaigns allowing companies to have exceptional performance with minimal effort,\u201d added Mahmoud.<\/p>\n\n\n\n

Cognitev\u2019s product line includes an industry-leading progressive platform called InstaScaler that helps start-ups and SMEs completely automate their advertising, as well as AdRelated, the world\u2019s first semantic marketing platform focused purely on performance, allowing advertisers to match their ads with engaging content relevant to their business. While AdRelated covers the entire GCC, Instascaler is a global product supporting Cognitev\u2019s clients across the world.<\/p>\n\n\n\n

Apart from advertising, Cognitev\u2019s engine has many applications in such areas as Healthcare, Life Sciences, E-Commerce to name a few. As part of the brand\u2019s future plans, the team\u2019s vision is to open up their engine to the public, so developers can build their own products on top of Cognitev\u2019s engine.<\/p>\n\n\n\n

For more details on marketing automation using artificial intelligence, visit http:\/\/cognitev.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Cognitev, formerly known as MENA Commerce, underwent a comprehensive rebranding effort in May. As a technology company that now concentrates more on marketing from a semantic point of view, the rebranding consists of four key upgrades, including a revamped approach, advanced technology utilising artificial intelligence, a new website and a new name. \u201cThe digital marketing […]<\/p>\n","protected":false},"author":1,"featured_media":14072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/metaversenewswire.io\/wp-json\/wp\/v2\/posts\/14921"}],"collection":[{"href":"https:\/\/metaversenewswire.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metaversenewswire.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metaversenewswire.io\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metaversenewswire.io\/wp-json\/wp\/v2\/comments?post=14921"}],"version-history":[{"count":1,"href":"https:\/\/metaversenewswire.io\/wp-json\/wp\/v2\/posts\/14921\/revisions"}],"predecessor-version":[{"id":14923,"href":"https:\/\/metaversenewswire.io\/wp-json\/wp\/v2\/posts\/14921\/revisions\/14923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metaversenewswire.io\/wp-json\/wp\/v2\/media\/14072"}],"wp:attachment":[{"href":"https:\/\/metaversenewswire.io\/wp-json\/wp\/v2\/media?parent=14921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metaversenewswire.io\/wp-json\/wp\/v2\/categories?post=14921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metaversenewswire.io\/wp-json\/wp\/v2\/tags?post=14921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}