Sky News Arabia (SNA) has registered the highest UAE viewership rating (14.2%) of news channels broadcast from the UAE. These results appear in the latest (January 2017) periodical report published by Paris-based Ipsos, the global market and research opinion specialists and the number one research company in MENA, covering 20 countries.
The Ipsos research report reveals that, in 2016, SNA had the strongest viewership growth rate amongst all Arab news channels in the UAE, Saudi Arabia, Kuwait, Bahrain, Egypt and Jordan, doubling its audience in many of these key markets. The report also shows that SNA is the most popular news channel in all territories amongst the valuable demographic of UAE males.
Digitally, SNA has the highest engagement levels on social media platforms in the Arab world, despite its relatively recent entry to the market. SNA’s Facebook engagement rate of 20% is significantly higher than that of its competitors, as is its Twitter influence rating of 85%, based on the official “Klout” ratings. SNA continues to see growth in its Snapchat and Instagram platforms to enhance its position as the most engaging and influential Pan-Arab source of news and current affairs.
