Since its launch, Rotana Cinema has been at the forefront of the non-encrypted channels in terms of being on top of the viewership and ratings, offering the newest Arabic movie productions firstly and exclusively to its viewers.
The Rotana TV network wishes to complement this success and extend the channel’s huge archive potentials, and therefore the entertainment and advertising possibilities that can be provided to the Arab viewers around the world. Thus, starting from November 21, 2016, the network will implement tailor made advertising strategies on Rotana Cinema with the launch of the Saudi version if this channel dedicated specifically to the Saudi market, content and advertising wise. A second version of the channel will be catering to the Egyptian market with all that this entails in terms of media and advertising specifications.
Although the two channels will offer their viewers the same prominent Egyptian and Arab films, there will be a clear separation in terms of advertising slots between the two channels and countries, easing the advertiser’s convenience and communication with the consumers.
Also, both channels will show specialized content daily at certain slots, such as broadcasting women oriented movies in the morning time, theme nights, and showing movies with only one commercial break after midnight to enhance the viewing experience. Rotana Cinema will also have the biggest market share of the new Arabic blockbusters that will air first and exclusively for its viewers during 2017.
